http://tedstahl.com/2009/06/what-are-you-really-selling/ Let's Talk About Heat Printing Thu, 17 May 2012 16:26:40 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://tedstahl.com/2009/06/what-are-you-really-selling/comment-page-1/#comment-5 Mark Coudray Wed, 17 Jun 2009 18:20:53 +0000 http://tedstahl.com/?p=40#comment-5 Ted, you've hit the nail on the head. Those that focus on "product and process" eg screen printed t-shirts, will also struggle against lower priced competition and new technologies. By focusing on the benefits and the results you deliver, you connect with your client base and create word of mouth viral advertising as your customers tell their friends and neighbors about what a great job you did for them. Ted, you’ve hit the nail on the head. Those that focus on “product and process” eg screen printed t-shirts, will also struggle against lower priced competition and new technologies. By focusing on the benefits and the results you deliver, you connect with your client base and create word of mouth viral advertising as your customers tell their friends and neighbors about what a great job you did for them.

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