People sometimes refer to me as a heat printing visionary—which  I regard as a huge compliment, but many of my “visions” come from just being tuned in to what is going on in the world around me and to listening to the needs of customers. Since the imprinted sportswear industry has been a huge part [...]

I hope everyone had a wonderful holiday and is enjoying the time between the years. I know in Europe most businesses are closed during this time but here in the US there are still a lot of busy decorators working and if you’re not busy, it’s a good time to be planning for the future. [...]

Part II continues  my list of ideas and tips to help you boost sales of decorated apparel. 7. Prospect everyday. If you train yourself and your sales staff to find new prospects through cold calling, you keep your sales pipeline loaded with potential customers. In addition to cold calling, samples are another proven tactic. Using [...]

I’ve been getting a lot of requests from business owners to share marketing ideas, and, as I promised in the last blog entry, I will start with this blog entry, the 1st of three parts. I know I don’t like to read super long blogs, so I will try to keep mine short and readable, [...]