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The Great NBA Debate Over Sponsor Names

There was a story about it in the Detroit Free Press on March 30 and also mentioned online in Bloomberg Business Week. In April the NBA will vote on whether or not to allow sponsors names to be featured on players’ jerseys.  According to another online article:  A study released last year by Horizon Media calculated that a brand logo [...]

Family Owned for 80 Years

People often ask me how we transformed our family-owned, Midwestern die-cut letters and numbers business into a multinational supplier of apparel decorating systems and supplies with operations around the world. Basically, how did we go from being Stahls’ Felt Stamping (the original name of the company) to Stahls’ to Stahls’ ID Direct, a GroupeSTAHL company? And what is [...]

More on the Great Race 2012

Here is the map of the route we will be taking on the Great Race 2012. The car we are going to be using, a 1941 Packard, is in completely original condition. Even the original paint job. It has never been repainted and everything else on the car is 100% original. (Picture of car coming [...]

How to Create Fast Retro Looks with Felt

If you are looking for one of the fastest, easiest ways to create a high quality, high fashion retro-look garment, heat printed felt lettering is the way to go. Although it is one of our oldest and the most traditional lettering materials, there are so many of you out there that have never tried felt [...]

Heat Printing in Action at New Balance Event

Just received this video from New Balance and Sprayground of athletes getting their backpacks customized. Great example of on demand personalization and how easy it is to heat print.