Atlantic City Feedback

People were impressed by how easy it was to "dress" the platen or slip a shirt on the lower platen of the new Hotronix Fusion heat press.

Crowds at the Atlantic City Imprinted Sportswear Show waiting to see the new Hotronix Fusion Swinger/Draw heat press.

Although I personally wasn’t able to make it to Atlantic City, GroupeSTAHL was well represented at the recent Imprinted Sportswear Show this past weekend. The biggest surprise was the number of people new to the business purchasing heat presses, as well as the number of people already in business who were buying second presses! The debut of the new Hotronix Fusion heat press was phenomenal, with record breaking sales for heat presses at the Atlantic City ISS Show. In one instance I heard it actually provided the answer to a heat printing couple–one wanted a swinger heat press, one wanted a draw-style heat press–with the Hotronix Fusion they could have both, and no more arguments! Cutters were also being sold at top speeds, with many screen printers coming to the realization that CAD-CUT materials are indeed one of the best solutions for short run jobs, adding names to shirts, quantities of one, neons and many other customization jobs.

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