Behind the Scenes at the NHL Personalization Room in NYC

The NHL Powered by Reebok Store is located at 1185 Avenue of the Americas in New York City, NY. It's a must-see experience for any hockey fan.

The NHL Powered by Reebok Store is located at 1185 Avenue of the Americas in New York City, NY. It’s a must-see experience for any hockey fan.

If you’ve ever had the chance to visit the world’s only NHL Powered by Reebok store in New York City, it was most likely an unforgettable experience. Or in case you need proof as to why brick and mortar stores still have a place in our internet-crazy world, this store is one shining example. It’s not just about giving hockey fans a place to shop, it’s about bringing the game of hockey to life for the shopper. Everything about the store, from the fixtures to the architecture, is inspired by hockey. From the larger than life graphics of players to the media screens

Brian Sukarukoff and Carl Agosta of GroupeSTAHL in "the personalization room" behind the scenes at the NHL store.

Brian Sukarukoff and Carl Agosta of GroupeSTAHL in “the personalization room” behind the scenes at the NHL store.

featuring game footage as well as live NHL sports coverage, the store is all about the game, the players, the legacy of the NHL. And with that in mind, of course there is the possibility for shoppers to purchase their favorite replica jersey, any team, any name, any number. On Monday, Carleen Gray, Brian Sukarukoff and Carl Agosta of GroupeSTAHL stopped by for a visit, since Stahls’ has been a long-time supplier to the NHL for player names and numbers. In the “personalization room” the walls are stacked high with Stahls’ blue boxes, since the store always has letters and numbers in stock and ready to heat print your favorite NHL team jersey with a player’s name and number or a name of your choice.

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One comment

  1. Greg says:

    Since the Stahls NHL Name/Number kits need to be sewn, what does the NHL store use to personalize with a heat press? Are they personalizing with twill or vinyl?

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