We’re seeing an interesting trend that is most likely related to the economy…it seems more and more teams are having to recruit multiple sponsors. It’s not a problem to accomodate more than one sponsor name on a jersey…certain expensive sports, like NASCAR have been doing it for years. It’s also common in Europe to see [...]

Develop a quality presentation.If someone asks “Why should I buy from you?” you should be able to answer without hesitation, giving the person a clear, precise, benefit-filled pitch. Consider making up samples with the prospect’s logo as well as displays showing the colors you offer in CAD-CUT materials and the different effects. Glitter, reflective, fluorescent, and [...]

It’s a known fact that it’s much more efficient and profitable to sell more to your existing customers than to get a new client. So what that means is, on an ongoing basis, you should always be assessing your clientele and when they come in, propose a new product or service to them. So here’s [...]

If you’re planning to attend the the Promotional Products Association International 2011 Expo tradeshow in Las Vegas, Nevada from January 12-14th, make sure you put Jason Murphy’s presentation and a stop at our booths on your “to-do” list.  It’s the year of heat printing and this holds especially true for promotional products. Unlike screen printing [...]

Welcome back to reality everyone! Time to get back to work. This weekend I was reading in various places about general predictions for 2011 in the design industry and some trends to watch for include the colors gray and hot pink in fashion and home decor…yada yada, yada, who cares?  But the one item that [...]