With less than 6 days until December 25th, there is still plenty of time to help your customers create the personalized gifts they are looking for. It’s easy with a box of Cooper or Jiminy Cricket lettering. Personalization with little letters is the ultimate upsell–you only invest pennies and can charge the customer up to [...]

I’m not saying “throw in the towel” which is an expression that stems from the world of boxing. When a boxer’s trainer or coach throws his towel in the ring, it’s a sign that the boxer should give up and end the fight. I just wanted to draw your attention the the fact that there [...]

Thanks to everyone who is reading this series and who has subscribed to the FEEDBURNER in the upper left hand corner of the blog. All you need to do is enter your email address, it just takes a moment. My next tip actually comes from a recent experience at a custom T-shirt store. The store is [...]

One of the fastest and easiest ways to increase your sales is simply by asking your customers “would you like to have that in a two-color style?” Always, always, always show your customers the difference between a one color look and a two color look. It’s easy with a simple sample. If you don’t know [...]

Attention all heat press owners…the next time you have a party, an open house, a sale in your store, or any event where it would be appropriate to create a commemorative t-shirt…set up your heat press! That’s what a customer of ours did at a recent party celebrating the grand opening of their new office [...]