Here’s part 2 of Predictions 2012 from Josh Ellsworth of Stahls’ CAD-CUT Direct.  If you’re like me, you may have to read this several times in order to familiarize yourself with some of the vocabulary. Online marketing has buzzwords all its own. Like I mentioned yesterday, keep in mind that online marketing is just one side of your [...]

Thanks to Josh Ellsworth of Stahls’ CAD-CUT Direct for all your input on what will be happening this year for the heat printing specialist. Josh submitted several predictions that have to do with online marketing for your custom apparel business. Since there were so many, I decided to break it down in sections that will be [...]

If you want to show people what you do, you probably have a website. But do you have a video? Now you do! This unbranded promo video is available on YouTube and you can easily embed it in an email or use on your website. Take a look and see all the things you can [...]

With less than 6 days until December 25th, there is still plenty of time to help your customers create the personalized gifts they are looking for. It’s easy with a box of Cooper or Jiminy Cricket lettering. Personalization with little letters is the ultimate upsell–you only invest pennies and can charge the customer up to [...]

I’m not saying “throw in the towel” which is an expression that stems from the world of boxing. When a boxer’s trainer or coach throws his towel in the ring, it’s a sign that the boxer should give up and end the fight. I just wanted to draw your attention the the fact that there [...]