I recently attended an event where the speaker brought up the well-known analogy about dinosaurs and big businesses. The species that adapts faster to changes in the business environment is the one that survives. He is right, but I don’t think this necessarily means that all big businesses are unable to adapt or react quickly [...]

There was a story about it in the Detroit Free Press on March 30 and also mentioned online in Bloomberg Business Week. In April the NBA will vote on whether or not to allow sponsors names to be featured on players’ jerseys.  According to another online article:  A study released last year by Horizon Media calculated that a brand logo [...]

I’ve talked about this before…anyone who is outside when it’s dark should be wearing some type of reflective material on their clothing. But what about all those reflective safety vests out there? The ones worn by school crossing guards, construction workers, highway workers or event ticket collectors. There are hundreds–if not thousands of different businesses [...]

If you’ve always thought your t-shirt designs are better than the rest, here’s a chance to see if that’s true. The New York Times asked their readers to see who could come up with the best t-shirt design representing Jeremy Lin of the New York Knicks. They have already selected the top 10 designs for online voting…so [...]

I recently had the opportunity to participate in an interview with Images-Magazine, the Journal for screenprinting, embroidery and garment decoration out of the United Kingdom. The editor posed some really interesting questions. Here is the link to the article if you would like to read it online. Thanks Images-Magazine for promoting heat printing and for acknowledging it [...]