I recently attended an event where the speaker brought up the well-known analogy about dinosaurs and big businesses. The species that adapts faster to changes in the business environment is the one that survives. He is right, but I don’t think this necessarily means that all big businesses are unable to adapt or react quickly [...]

Thank you to Sean Oakley of Stahls’ Canada for this contribution to my series on Predictions 2012 for the custom apparel industry. I always appreciate your insight and international point of view. Stahls’ Canada Customer Trends and Business Outlook for 2012 by Sean Oakley: We recently completed our largest tradeshow, the Toronto Imprint Show and [...]

Here is the final part of Josh Ellsworth’s Predicitions for 2012. Part 1 talked about Articulating your Message through the use of video online. Part 2 covered how to Distribute Your Content online. And today we come to the most important concept…how to turn all that into sales. Because what’s the point of making videos, [...]

Here’s part 2 of Predictions 2012 from Josh Ellsworth of Stahls’ CAD-CUT Direct.  If you’re like me, you may have to read this several times in order to familiarize yourself with some of the vocabulary. Online marketing has buzzwords all its own. Like I mentioned yesterday, keep in mind that online marketing is just one side of your [...]

Thanks to Josh Ellsworth of Stahls’ CAD-CUT Direct for all your input on what will be happening this year for the heat printing specialist. Josh submitted several predictions that have to do with online marketing for your custom apparel business. Since there were so many, I decided to break it down in sections that will be [...]