If you live in a cold climate, it’s always an extra bonus to travel to a trade show where the sun is shining and the weather is a balmy 70 degrees, as was the case at the recent ISS in Long Beach. With horizontal snow (yes, it’s windy) outside the window now, and a temp of about [...]

Don’t forget that one of the most important marketing weapons you have is your heatpress. Your heat press lets you offer your customers something even the internet can’t do. Instant customization. While you wait. Yes, in just a few short minutes you can heat print any nameor saying on a t-shirt. If you carry stock [...]

Some of you may be familiar with the expression and the  ”Keep On Truckin” artwork made famous by artist R. Crumb in the 70′s. And whether or not your business benefited from Cyber Monday, there’s no reason to take the gas off the pedal now. Cyber Monday is just one day and you need to [...]

Back in 1986 or so, when we first introduced the Hotronix heat press, one of the main reasons the press was so successful was due to the popularity of a new type of transfer called “hot splits.” (Hot splits were developed in the mid 1970′s by screen printers looking for a softer, lighter feel when [...]

On July 27, 2012, the  Summer Olympics will officially open in London. Over the next two weeks, you may find that folks are looking for patriotic wear for viewing parties or just to show their spirit of Team USA. And if they’re trendy, they will want it to have some bling. Yesterday I received a [...]