In a past conversation with Frank of WildSide West, he mentioned he’s been having a lot of sales success with automotive-themed, full color transfers. When I asked him why, he mentioned that the interest in classic cars–and cars of all kinds for that matter–seems to be booming.  We talked about the abundance of car shows, (especially [...]

It’s a proven fact that you will sell more if you show your customers samples of what you can do. Many of you solve this problem by creating elaborate displays or simply hanging up shirts on a waterfall rack near the register. But I’ve been in many stores that have no applied samples to touch [...]

  I just returned from the Imprinted Sportswear Show in Atlantic City, where I was impressed by a phenomenon that has been growing for several seasons now, and doesn’t seem to be showing signs of slowing down. Let me say this: Nothing is normal here! In the past, I’ve talked about the way the industry is EXPLODING. [...]

                    If you’re like me, you probably don’t like to leave things up to chance when it comes to ordering custom designs. That is why Transfer Express created Easy View™ a  free online design preview tool, so you can view and customize Easy Prints® layouts and see what the finished design [...]

If you live in a cold climate, it’s always an extra bonus to travel to a trade show where the sun is shining and the weather is a balmy 70 degrees, as was the case at the recent ISS in Long Beach. With horizontal snow (yes, it’s windy) outside the window now, and a temp of about [...]