Carleen Gray, Carl Agosta and Brent Kisha sent me a few photos from the recent NHL Exchange™, the annual licensed products and retail trade show of the National Hockey League. GroupeSTAHL is a longtime licensee with the NHL and according to Carleen, “To know the NHL is to love the NHL.” She texted that, “it’s always great to see new licensed products up close and personal and the NHL Exchange is a fascinating show.” It really is a first hand look at emerging consumer trends and we are honored to be among the 500 guests in attendance. As Carl Agosta also mentioned, “This helps us better understand the retail customers of NHL merchandise, which in turn helps us better serve the NHL with their decorating needs.” That’s very true Carl, but I’m also going to have to take a closer look at the popcorn maker in the shape of the Stanley Cup. More on NHL decorating trends later this week.
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