Find Your Niche Custom Apparel Market

Leah from Transfer Express was thrilled to meet Driven Wear owner and Transfer Express customer Chantal Sparrow at the National Clydesdale Sale.

I’m always encouraging anyone interested in building a custom garment business to look for niche markets in which they can excel. It’s a lot of fun when we run into our products unexpectedly, and that’s exactly what happened to Leah from Stahls’ Transfer Express. She met Transfer Express customer Chantel Sparrow from Driven Wear at The National Clydesdale Sale in Lake St. Louis, MO on April 28-29. “While I was shopping in her booth, I saw some of the artwork that crossed my desk and noticed a box of our watermarked transfer paper, so I had to introduce myself,” retells Leah.
According to Leah, “Chantel couldn’t have been more happy with our company and products. She said we are always going above and beyond what we offer. She really likes using the Easy View Online Designer and putting as many Custom Clipart pieces on a page that she can. By ganging the images, she can get more bang per sheet. “I don’t mind the tiny cuts, to fit more images.”
Chantal uses a multitude of Stahls’ products and services. She recently tried Stretch Litho transfers from Transfer Express and loved that she was able to use an unlimited number of colors in her logo.

What niche market can you serve with custom apparel? Driven Wear specializes in draft horses.

When Leah inquired as to the business model used by Driven Wear, Chantal explained that they offer
designs featuring draft horses–talk about a niche–and hot off the heat press customization. Their customers choose a blank garment off the rack, select the transfer they want on it, and then the shirt is printed while they wait. “Customers love getting exactly what they want, while they wait,” says Chantal.  And why not? Where else can you get a custom draft horse shirt made to order? Thank you for sharing your story Chantal and we wish you the best of luck serving this fantastic niche market.

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