As the year draws to a close, and I am putting together my predictions for 2011, I also find myself looking at what we could be doing better and how we can better service our customers. One thing we need to improve on as a company is to do a better job promoting the concept of heat printing. Heat printing makes sense whenever you need a personalized shirt, in any quantity, even one-offs. It’s fast, inexpensive and can be used to print just about any item, in any color. You can even create special effects, print reflectives, metallics, full color, the list of looks you can create with heat printing is endless. If you are reading this blog you already know about the power your heat press gives you to capture more sales. You know how you can say YES to any order thanks to your heat press. What you may not know is that more and more garment manufacturers are also using heat printing as a way to create the high fashion looks they want, on time and on budget. Heat printing is exploding as a category thanks to the wide variety of graphics that are available today from GroupeSTAHL companies. We are seeing tremendous growth in our transfer sales, including our full color digital transfers CAD-PRINTZ(TM). I’ve shared some of the artwork that we are receiving from our CAD-PRINTZ customers, it’s really quite amazing to see the variety of logos that come through our doors. So when you are out there going after new business in 2011, don’t be afraid of any personalization job…whether it’s on nylon, leather, neoprene, performance wear or just good old plain 100% cotton. It can be heat printed and it can be done quickly and with a healthy profit margin. Just keep repeating to yourself, heat printing, heat printing, heat printing.
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