In a past conversation with Frank of WildSide West, he mentioned he’s been having a lot of sales success with automotive-themed, full color transfers. When I asked him why, he mentioned that the interest in classic cars–and cars of all kinds for that matter–seems to be booming. We talked about the abundance of car shows, (especially during the upcoming summer months) as well as all the online tv shows about cars. It’s true that you can find large, medium and even very small car shows in just about every community on any given weekend. There’s a website called NationwideCarShow that lists over 1600 shows throughout the U.S. Some of the shows are called “cruise-ins”. But no matter what they’re called or what kind of cars are on display, one thing you can be sure of, there will be t-shirts for sale. Car shows are a great niche market for custom apparel suppliers that specialize in heat printing. With a heat press, you can easily customize a stock design with a date and place. This is normally called doing a “name drop.” And since car lovers are also usually lovers of great artwork, full color designs are in high demand. This past weekend there was a show here in North Branch, Michigan, put on by the Deerfield Fire Association.