If you didn’t catch the news last week, the NBA and Adidas are introducing BIG logo jerseys for 10 teams playing on Christmas Day 2014. It’s a genius marketing idea and it’s one that you can copy. No, you can’t make your own NBA jerseys, but you can copy the concept. Make big logos for your local teams, offer a different style shirt. All you need is a heat press. Teams are always looking for new jersey looks and now you can offer your local high school, rec or club teams this great idea from the NBA. And leave it to the top marketing crew at the NBA to come up with this very amusing video short to promote the NBA Big Logo jerseys.