How To Price Your Custom Apparel

These shirts feature event pricing for basic shirts with a one color transfer applied .

These shirts feature event pricing for basic shirts with a one color transfer applied .

Next to “how to clean your heat platen,how to price is one of our most commonly asked questions. If you want to understand how you can use your pricing structure to increase profitability, there are several videos available online that you can view. One is called “How To Price Heat Printing Projects” and even though it was made back in 2011, it still features a lot of valuable information on things you should take into consideration when pricing your custom items. Transfer Express also has posted a lot of information on how to price for retail and here is a link to Custom T-Shirt Retail Pricing sheet. I’ve also included a few snapshots of prices that I’ve seen during recent travels to events where they offer heat printing. Keep in mind that prices at events may be higher than what you can expect in a normal retail or business-to-business situation. But even at half the price of what these event marketers are charging, it goes without saying that there is a healthy profit margin in heat printing. If anyone wants to share their pricing formulas, we would like to hear from you. We know pricing varies from city to city and there are many variables involved.

And to earn even more money, consider offering performance wear T-shirts.

And to earn even more money, consider offering performance wear T-shirts.

$65 for a sweatshirt featuring 3 transfers. Add another print for $5. The line for these shirts was usually about 20 people deep throughout the event.

$65 for a sweatshirt featuring 3 transfers. Add another print for $5. The line for these shirts was usually about 20 people deep throughout the event.

This is pricing for names that are custom cut on the spot. The numbers offered are die-cuts, out of the box.

This is pricing for names that are custom cut on the spot. The numbers offered are die-cuts, out of the box.

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