How do you help people get the most bang for their garment decorating buck these days? One way is to always offer them more than one choice. For example, you can show people what their design will look like in one color, at a particular price or in two-color, for just slightly more. This way you will be giving them the option of a less expensive look but they still may choose to upgrade. Alternatively, once they see what you charge for two-color lettering, they may just decide that your one color lettering is a real bargain. Offering choices can help prevent sales from walking out the door because they think your pricing is too high. Find out how you can either tweak the design by simplifying the number of colors or complexity, or how you can do the same design in a different media. For example, if the price for embroidered names is not in their budget, maybe you can suggest names custom cut in CAD-CUT(R) Thermo-FLOCK, or better yet, use die-cut lettering that you can just layout and heat apply in a few seconds. Little letters, as we so affectionately call them, are still one of the garment decorater’s biggest bargains at just pennies per piece.
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