Long Live the Small Business

Sylvester's Front Entrance in Grayling, Michigan

Sylvester's Front Entrance in Grayling, Michigan

Offering a wide variety of personalization services is a great marketing idea.

Offering a wide variety of personalization services is a great marketing idea.

A few weeks ago I drove my mother up to her cottage in Grayling, Michigan and I passed a business that I have been keeping my eye on for the last 20 years or so and I was happy to see that it is still in business. The new owner, Brody Robison, who bought the store 2 years ago,  was busy with a customer when I called to chat, so that is a good thing! (I’ll try to catch up with you another time Brody!) The reason I took this photo to share with you is because I think that this business is a great example of offering a wide variety of personalization services. I don’t like to use the term “one stop shop” because that is usually a tall order to fill, but in this small town, Brody is doing a great job of offering his customers everything from engraving and embroidery to screen printing. Long live the small business, long live the entreprenuerial spirit and long live Sylvester’s! If you’re ever driving down M 72 Hwy and need some printed shirts, I’m sure the friendly folks at Sylvester’s would be more than happy to help you out. They’re located at 5610 W. M 72 Hwy in Grayling, Michigan, phone number is 989-348-9097 and according to Stacey who answered the phone, they don’t have a website yet.

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