Performance Wear is Everywhere

The Orlando Imprinted Sportswear Show is buzzing with excitement about heat printing.

The Orlando Imprinted Sportswear Show is buzzing with excitement about heat printing.

Josh Ellsworth sent me an update from the ISS Orlando. He reports: Performance wear is everywhere but some decorators just don’t get it. Many who were up in sales, it’s because they went all in on performance wear. It seems those who are flat or slumping are still standing at arms length. I agree wholeheartedly with his statement: “If decorators want to grow their business they should embrace performance and make it a part of their daily offer. Synthetic fabrics are on the rise and so are technologies to decorate them. Don’t wait any longer!”

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