Super Bowl Winners and Losers


Congrats to the Green Bay Packers and all their die-hard fans. Steelers, I’m sure you’ll be back for your 10th Super Bowl win sometime soon. Forever a student of advertising, I was looking forward to the ads. The one I have embedded above was my overall favorite. Chrysler hit the nail on the head with this beauty, causing Detroiters to raise their heads a bit higher with pride after seeing it. The Fox Theater looks and is spectacular. There is hope for the Renaissance City after all. This ad was everything a Super Bowl ad should be. While I can’t admit to having watched every ad, many of the others just left me shaking my head, especially the one from Pepsi where a woman is hit in the head with a can of soda. A pie in the face is always funny, but Pepsi takes violence to a new level in many of its new spots. No thank you Pepsi Max. Maybe it stems from a generation raised on America’s Funniest Home Videos. The Germans have a word for it, “schadenfreude,” which means finding joy in others’ misery or misfortune. It doesn’t work for me. What was your favorite or least favorite Super Bowl ad this year? And why? I’d like to know.

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4 comments

  1. Ken Maurer says:

    Ted,
    Being a season ticket holder for the Lions, and a die hard football fan I thought the game was excellent, and I was glad to see the Packers, win the game. 3 years the Lions if Stafford can stay healthy will be in that game. Now on to my favorite ad: I don’t usually have a favorite in the game but it had to be the Eminem Detroit commercial. This ad truly shows that we are on the way back in Detroit, and no matter how hard you knock us down we will always get up off the mat! I have watched it numerous times and even posted it on my facebook. Watching it gave you chills, and the line in the commercial that sums up Detroit, was when Eminem said “This is the Motor City, and this is what we do.” How true that is, I have lived here my whole life and I have never been prouder to be from the Motor City!

  2. I love the imported from Detroit line at the end…caught my attention and everyone else who I was watching the game with!

  3. Ted says:

    Agree, the tagline really caught my attention as well!

  4. Ken Maurer says:

    Ted and Josh,
    That is a great way to not only market Chrysler’s return but to market the city of Detroit as well with both the “This is the motor city and this is what we do” and the “Imported From Detroit”

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