Congrats to the Green Bay Packers and all their die-hard fans. Steelers, I’m sure you’ll be back for your 10th Super Bowl win sometime soon. Forever a student of advertising, I was looking forward to the ads. The one I have embedded above was my overall favorite. Chrysler hit the nail on the head with this beauty, causing Detroiters to raise their heads a bit higher with pride after seeing it. The Fox Theater looks and is spectacular. There is hope for the Renaissance City after all. This ad was everything a Super Bowl ad should be. While I can’t admit to having watched every ad, many of the others just left me shaking my head, especially the one from Pepsi where a woman is hit in the head with a can of soda. A pie in the face is always funny, but Pepsi takes violence to a new level in many of its new spots. No thank you Pepsi Max. Maybe it stems from a generation raised on America’s Funniest Home Videos. The Germans have a word for it, “schadenfreude,” which means finding joy in others’ misery or misfortune. It doesn’t work for me. What was your favorite or least favorite Super Bowl ad this year? And why? I’d like to know.
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