I recently attended an event where the speaker brought up the well-known analogy about dinosaurs and big businesses. The species that adapts faster to changes in the business environment is the one that survives. He is right, but I don’t think this necessarily means that all big businesses are unable to adapt or react quickly [...]

In case you were wondering, the one thing the Top 10 NFL 2012 Combine athletes have in common, besides being phenomenal athletes, is that they are wearing Under Armour® jerseys that were custom heat printed with Stahls’ heat transfer materials. Specifically, CAD-CUT® ECONOPRINT heat transfer material in white for application on any cotton blend or 50/50 items, and CAD-CUT Gorilla [...]

What are my impressions (no pun intended) after spending 3 days here at the Long Beach Imprinted Sportswear Show? Well for starters, you can rest assured that the custom decorated apparel industry is alive and kicking. The lobby of the Long Beach Convention Center was hard to navigate at 10:00am on Friday, there were so [...]

Here is the final part of Josh Ellsworth’s Predicitions for 2012. Part 1 talked about Articulating your Message through the use of video online. Part 2 covered how to Distribute Your Content online. And today we come to the most important concept…how to turn all that into sales. Because what’s the point of making videos, [...]

Here’s part 2 of Predictions 2012 from Josh Ellsworth of Stahls’ CAD-CUT Direct.  If you’re like me, you may have to read this several times in order to familiarize yourself with some of the vocabulary. Online marketing has buzzwords all its own. Like I mentioned yesterday, keep in mind that online marketing is just one side of your [...]