What are my impressions (no pun intended) after spending 3 days here at the Long Beach Imprinted Sportswear Show? Well for starters, you can rest assured that the custom decorated apparel industry is alive and kicking. The lobby of the Long Beach Convention Center was hard to navigate at 10:00am on Friday, there were so [...]

Here is the final part of Josh Ellsworth’s Predicitions for 2012. Part 1 talked about Articulating your Message through the use of video online. Part 2 covered how to Distribute Your Content online. And today we come to the most important concept…how to turn all that into sales. Because what’s the point of making videos, [...]

Here’s part 2 of Predictions 2012 from Josh Ellsworth of Stahls’ CAD-CUT Direct.  If you’re like me, you may have to read this several times in order to familiarize yourself with some of the vocabulary. Online marketing has buzzwords all its own. Like I mentioned yesterday, keep in mind that online marketing is just one side of your [...]

Thanks to Josh Ellsworth of Stahls’ CAD-CUT Direct for all your input on what will be happening this year for the heat printing specialist. Josh submitted several predictions that have to do with online marketing for your custom apparel business. Since there were so many, I decided to break it down in sections that will be [...]

So glad to see that some of my advice for selling more t-shirts actually works! I heard that Missy from Gail’s Flags called to place an order for 54 Glitter Flake logos. She said: “I cut one of these logos for myself and wore it to a football game. When I left the game, I [...]