This infographic is from a study by the Advertising Specialty Institute, published in 2013 but still holds true today.
As you know, I’m a big fan of ASI’s Counselor Magazine. Back in 2015, they published an article titled: T-Shirts Rule Online Sales: The Undisputed King of Promotional Products. Even though we’re heading into 2017 soon, the information in the article is very valid. While some personalization businesses may feel threatened by the emergence and growth of online t-shirt sellers like CustomInk, there are still ways for local shops to remain competitive. The demand for custom t-shirts is stronger than ever. Make sure you are prepared to compete in 2017. Heat printing can be a big part of that strategy. Heat printing allows you to print any quantity on almost any item, at a profit.