You probably know that one way to grow your business is to focus on a specific niche market. We’ve written extensively about niche markets in the past and would like to hear from you about niche markets where you have been successful. Whether you’re focusing on roller derby leagues , carousel horses, or robotics competitions, these are just a few of the many thousands of niche markets that exist. Concentrating on a specialized niche is an excellent way to sell to people who have similar interests, whether that be raising roosters, sailing regattas or participating in Renaissance festivals. With summer coming up, there is no shortage of outdoor fairs and festivals that would allow you to sell your specialty t-shirts. If you haven’t booked a booth already, get started now. And who knows, with the contacts you make this summer, you may be able to continue building on your particular niche throughout the fall and into the holiday season. There’s no time like the present to be thinking about how to serve your customers in the future! We know this is a hot topic, which is why Transfer Express is offering a free webinar on the topic of niche marketing on Thursday, June 5th from 2-3pm EST. It’s titled “Selling Custom Apparel to Niche Markets: Specialize and Earn More.” To register, click here.