Industry expert Steven Jackson recently held a VersaCAMM training event in St. Clair Shores, Michigan that I had the pleasure of “dropping in” on. I’ve known Steven for several years now, but let it be said–you can teach an old dog new tricks! (I would be the old dog, not Steven!) Thank you Steven for sharing your deep knowledge of this versatile piece of equipment. I know that the participants left with a new understanding of how to use this machine to grow their personalization businesses. This was a VersaCAMM hands on workshop for all user levels and it covered everything from the basics on artwork to final output. Participants can complete hands-on projects that include garments, banners, window applications decals and much more. For example, we learned an experimental trick that I think Steven has been keeping top secret! Not only did he show us how to adhere Glitter Flake to Sign Vinyl and make Glitter Decals, he reminded us of the importance of using the correct vocabulary. Since many people have an aversion to the word “stickers,” Steven shared his insight on how to sell more using the word “decal.” As another friend of mine likes to say, “your perception is your reality,” and for some reason the perception that decals are of a higher quality than plain old “stickers,” makes sense. If you own a VersaCAMM printer/cutter or have been considering purchasing one, make sure you visit myversacamm.com, a digital printing forum that will answer all your questions as well as inspire you to learn more. I’ll be sharing more about Steven Jackson, as well as our other educators in the coming weeks.