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Creating Custom Awareness Transfers

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Robyn Skrhak shared an awareness T-shirt she customized using EasyPrints Designer.

Robyn Skrhak shared an awareness T-shirt she customized using EasyPrints EasyView Designer.

There are hundreds of different ways to raise awareness for a specific cause, but one of the most powerful ways is with a custom T-shirt. Everyone knows that Breast Cancer Awareness month is coming up in October. (Transfer Express Dealer Theda Morris also reminded us on Facebook that September is awareness month for ovarian cancer and the color used for that cause is usually teal!) Transfer Express has EasyPrints templates and apparel that can help you create a professional looking design even if you are not an artist. Here’s a great example from Robyn S. (also shared on our Facebook page) She was able to use Easy View®, our free online T-shirt design tool, to create and share this custom print with her customer. If you are a registered Transfer Express user, you can also create sample shirts to show your customers in just minutes. It’s easy and fun. If you haven’t tried it yet, get started today. Here’s a tip: Look in the category “FUNDRAISERS” when searching for EasyPrints designs. And one more tip: You can easily change the colors of any EasyPrints design.

Here are a few more examples of Transfer Express' awareness transfers that can easily be customized. And don't forget, you can change colors too.

Here are a few more examples of Transfer Express’ awareness transfers that can easily be customized. And don’t forget, you can change colors too.

Enter Your Heat Printed Designs

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Enter your most creative heat printing designs in the Impressions Awards 2015. Deadline is Sept. 11, 2015. For more information click here.

Enter your most creative heat printing designs in the Impressions Awards 2015. Deadline is Sept. 11, 2015. For more information click here.

We try to showcase your creativity with a heat press as often as possible. We really get excited to see what you are creating for your customers. As you already know, heat printing is so much more than just smashing a transfer onto a shirt. There are so many possibilities and your heat press is capable of printing just about anything that you can fit under the platen. Thank you to Impressions (@impressionsmags) for recognizing heat printing as a decoration method, alongside screen printing, embroidery and direct to garment. It’s going to be fun to see the entries. The 37th annual Impressions Awards contest will be judged at the Fort Worth Imprinted Sportswear Shows (ISS) event, which will be held Oct. 15-17. Winners will be announced Oct. 17. There are 14 categories in which you can enter, but this is the one we’re going to be the most interested in:

“Most Creative Use of Heat-Applied Graphics

(digital transfers, cut-and-sew or print/cut materials)” 

If you  need ideas or inspiration, visit StahlsTV.com to take your heat printing prowess up a notch. And don’t forget you can use Cadworxlive.com to create the artwork you need for your award-winning entry. There’s still plenty of time to enter.

Expanding To Serve You Better

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Very glad to meet this  new group of customer service representatives.

Very glad to meet this new group of customer service representatives.

Last week we moved into a new building, which  means we now have almost everyone under one roof at Stahls’ Michigan headquarters. We are glad to have more room for training and conferencing, a break area where more people can come together and network, and lots of other high-tech communication advantages that make it easier for us to serve you better and more efficiently. Our teams worked hard to make the move happen before September 1st and we’re happy to announce we got the job done. Thank you to everyone who worked so hard to make sure we didn’t miss a beat in serving our customers.

CEO Chris Lawson welcomes the gang to our new location.

CEO Chris Lawson welcomes the gang to our new location.

 

After the hard work of moving into a new location, a welcome lunch was enjoyed by all.

After the hard work of moving into a new location, a welcome lunch was enjoyed by all.

 

We are grateful to have room for all our teams, from customer service to marketing, IT, and finance. By having everyone under the same roof, there are many opportunities to communicate face to face.

We are grateful to have room for all our teams, from customer service to marketing, IT, and finance. By having everyone under the same roof, there are many opportunities to communicate face to face.

How to Make Your Life Easier

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You can make your life easier by having our most popular heat printing accessories on hand.

You can make your life easier by having our most popular heat printing accessories on hand.

If you are heat printing and are looking for ways to make your printing processes easier, with a higher level of professional quality, you should be aware of our heat printing accessories. The video below gives you an overview of how they work.

16 Sweet Business Boosting Ideas

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Here are 16 business boosting ideas to get you through the dog days of August.

Here are 16 business boosting ideas to get you through the dog days of August. Even though the phrase “dog days of summer” refers to the hottest days of the year that coincided with the rising of the Dog Star “Sirus” (which happens around Aug. 11), it’s probably still dog-gone hot where you are and Wednesday was National Dog Day.

After the great response to yesterday’s video on how to sell more to schools, I thought that you would also appreciate this list of 16 SWEET Business Boosting Ideas for your custom printing business. It all starts with a heat press. 

  • Create a “premium” version of a standard shirt for a school or organization. The same heat printed design but with foil, metallic, puff or distressed accents. Charge double.
  • Offer the “premium” shirt in limited, individually numbered series, like they do with prints of fine works of art. Charge triple.
  • Become known for your FREE upgrades to full color logo at the same price as one color.
  • Let your customer design their own logo online in your shop using Cadworxlive.com
  • Try the “do you want fries with that?” method. Always ask the customer if they would like to see their logo heat printed on a jacket, a cap, an apron, backpack, whatever is appropriate. The same logo can go on lots of items.
  • Display unusual personalized items in your store…a beach chair, a water bottle carrier, a CD case, a mousepad, a visor…give your customers something to think about besides T-shirts.
  • Don’t forget the female point of view…show samples of fitted women’s shirts in soft, trendy fabrics with v-necks and cap sleeves, instead of just big, boxy, standard t-shirts.
  • Think Small! The children’s personalized market is also huge. Don’t forget sample shirts geared towards kids. Today’s parents of young ones grew up in the 80’s and 90’s and want things from those eras on their kids shirts.
  • On orders over $200 offer free delivery and/or pick up.
  • If you discover the client has a tight deadline, say “no problem” and do whatever you need to make it happen. Offer to deliver the order to the event.
  • Promote the fact that you can print on anything—challenge your customers to bring you unusual items to print!
  • “Metallicize” “Colorize” “Texturize” “Sparklize” Make up fun, creative samples and show your customers how they can turn an ordinary logo into something new and different. Show them ways to bring their old logos to life.
  • Set up a display with reflective logos on backpacks, jackets, running wear, cycle wear. Show people how they can make their loved ones safer by adding a few strips of reflective material or a reflective logo to any item.
  • Offer FREE reflective applications as part of a back to school promotion.
  • Offer instant, in-store quotes on all jobs. Don’t let the customer leave the store without a concrete idea of how you will be able to get the job done on time and on budget.
  • Just Say Yes! You can print unlimited colors, on any item, in any quantity! How can they say no? A heat press makes it possible.