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More Faces Behind the Scenes

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I received a lot of positive response about my recent post on the people behind cadworxlive.com. Which reminded me that in the long run, people do business with people, not companies. We know that the people who work at GroupeSTAHL companies around the world are very important to our success. And it’s probably why one of the most popular marketing pieces we ever created here at Stahls’ was called “93 Reasons to Call Stahls’.” (It was mailed out in the early 1990′s, so that explains many of the hairstyles.) The text used in the piece talked about “smiles you can hear over the phone,” which is something we’re still working hard at doing. What’s more astounding–many of these smiling faces are still a part of our team, even though today our “family” has grown to include many more, at many more locations. Do you remember getting this marketing piece in the mail? I’d love to hear from you, especially if you still have a copy in your shop!

This marketing piece was very popular with our customers. Some tell us they still have it pinned up in their shops. We're happy to report that even though this was printed back in the early 1990's, you'll still find many of these smiling faces still part of the Stahls' family.

This marketing piece was very popular with our customers. Some tell us they still have it pinned up in their shops. We’re happy to report that even though this was printed back in the early 1990′s, you’ll still find many of these smiling faces still part of the Stahls’ family.

Another Great Trade Resource

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I hope you enjoy reading the April/May issue of Wearables as much as I did. Especially the articles on polyester performance wear and decorating solutions for polyester. Great job Wearables!

I hope you enjoy reading the April/May issue of Wearables as much as I did. Especially the articles on polyester performance wear and decorating solutions for polyester. Great job Wearables!

You’ve heard me talk about the boom we’ve been seeing in performance wear, polyester garments  and the need to be able to customize these fabrics on demand. I recently ran across a fantastic, informative and well-written article in the April/May digital version of Wearables Magazine. It talks about the new rules for selling polyester performance apparel. Kudos to authors C.J. Mittica and Sabrina Landry. Of course you are preaching to the choir but I truly enjoyed this article, and learning more about the impact of polyester on our industry. Christopher Ruvo follows the “King Poly” article with a piece on Decorating Solutions for polyester, covering some of the difficulties in screen printing and embroidery. Heat printing is mentioned, and don’t forget we have a wide range of heat printing solutions for you when printing performance wear. Please take a few moments to review Wearables, if you aren’t already familiar with it. It’s a great trade resource and a very readable and informative magazine.

The People Behind Cadworxlive

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Greg and Clint step away from the Cadworxlive.com station for a quick photo opp. We're so proud that we have over 20,000 registered Cadworxlive.com users!

Greg and Clint were on hand at the Atlantic City ISS Show to showcase Cadworxlive.com and introduce users to the benefits of using this free online design tool.

Most of you have read about–know from personal experience–my passion for helping you build your garment decorating business. This is truly a part of our culture here at Stahls’, where we have people that are dedicated to doing more than just selling products. Some of our passionate team members are more visible–many of you will recognize Josh or Courtney from their hundreds of how-to videos or from presentations at industry trade shows. But we also have others who work just as tirelessly behind the scenes, such as Greg and Clint, the faces behind Cadworxlive.com. Greg finally found some time in his schedule to write a bit about the story behind Cadworxlive.com, our free online design system that helps you create the artwork you need to fuel your business. His blog tells the story of how and why we developed Cadworxlive.com, and how it’s grown since 2007 to have more than 21,000 registered users. If you still haven’t tried Cadworxlive.com, please take a few moments to read Greg’s story. Maybe he can do a better job than I can at convincing you to give it a test drive. If you are already a cadworxlive.com user, please leave me a comment and tell me what you like–or don’t like–about it. We’re always working hard to bring you the best possible user experience.

 

How To Add Numbers or Logos to Footwear

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A custom platen for heat printing on footwear is available from Stahls'.

A custom platen for heat printing on footwear is available from Stahls’.

It used to be an extreme luxury for players to have numbers or custom logos added to their footwear. Today, it’s more commonplace than ever, due to the fact that it’s easier than ever.  This is a very lucrative add-on sale for anyone who owns a heat press and is interested in providing unbeatable custom services to their customers. We first aired this video back in 2010, but I think it’s time for a repeat. Many of you are not aware that we now offer a shoe platen that can be easily installed on your Hotronix heat press. If you have any questions about heat printing on shoes, let me know.

How To Increase Sales with White Glitter Flake

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If you’ve had the chance to work with our new CAD-CUT® Glitter Flake colors, you may have noticed a few things that set our heat transfer materials apart from other brands. We’re proud to announce that our Glitter Flake is easy to cut, easy to weed and easier to work with than other glitter materials. You may have noticed:

1.       Improved glitter sparkle 

2.      Excellent opacity even on dark colors due a special adhesive that we have developed and manufacture for use with these colors (all glitter flake is not the same!) Our white will stay white.

3.       New fluorescent colors are available at the same price point as our other Glitter Flake colors!  

Thanks again for your positive response to the addition of our new Glitter Flake colors including white. The video posted here will give you some great ideas on ways to use Glitter Flake to help you sell more garments -it’s not just for cheer and dance!