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Six Ways to Sell More This Spring

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Transfer Express has design templates for all your spring sports.

Transfer Express has design templates for all your spring sports.

THINK BEYOND THE JERSEY ORDER

If you print team jerseys, you are probably very busy right now. But if you’re looking for ways to increase sales, don’t forget that one way is to sell more to existing customers. There are lots of fans, parents and grandparents that support all the players picking up their custom uniforms. If you’re not selling spirit wear for every team you work with, most likely you are missing sales. Especially if you own a heat press and work with transfers or heat transfer vinyl. Here are a few ideas:

1. Offer “non-uniform” items to players (practice shirts, caps, pajamas, shoes, bags, shorts, etc.). Think of all the items you can provide the fans (more graphic/bling type apparel, seat cushions for bleacher seats,  and use your cutter to create window decals to “ride with pride”.

2. After delivering the uniforms for Spring sports find out which schools have Student Stores –visit the store or talk to the manager and show them some up to date,  fresh samples of what you can offer. Bring in distressed looks, GlitterFlake and reflective examples. Many schools offer spirit wear online through their school websites. I’ve heard of high schools that even budget up to $15,000 a year for shirts that student council members hand out for free throughout the year. Find out what your local schools do to promote school spirit and be a supplier that is easy to work with.

3. If you print for leagues or clubs, try to arrange to have a stand or booth at opening day festivities that may be taking place. All you need is a table, electricity, and heat applied products for the event and to offer the service of personalized names on existing shirts. If you want you can donate a portion of the proceeds back to the team.

5. Keep track of who is winning in your area–all championship games need a shirt commemorating the BIG WIN.

6. Don’t forget about water sports. Swim, dive and water polo teams and meets need not only t-shirts, but tote bags and towels that can be personalized for each team or each member. Think of items that other sports need in addition to uniforms. Yes, you can heat print on swimwear, performance wear and nylon

Meet You in Atlantic City?

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Don't miss this after-hours class from Great Dane Graphics to learn how to create artwork for your cutter.

Don’t miss this after-hours class from Great Dane Graphics to learn how to create artwork for your cutter. Any show attendee is welcome to participate. It will be held in Room 314 after the show closes.

If you are heading to the Atlantic City Imprinted Sportswear Show this weekend, there are many educational events for you to consider. The list of events on heat printing available from Stahls’ and Transfer Express are listed below. We will be on hand in booth 401 to show you all the latest in heat printing. Make sure you check out our new Sports Ball Press. The Hotronix Sports Ball Press is the only press of its kind and it can move your business into a class of its own. There will also be hourly workshops or presentations from Stahls’ TV going on in the booth. Stahls’ will also be presenting the following educational seminars as part of the ISS Atlantic City:

Heat Press Entrepreneur: How to Create a Successful DIY Heat Printing Business with Jenna Sackett and Josh Ellsworth, Stahls’ TV – March 22, 10 am to 5pm

Photoshop Basics for Garment Decoration with Dane Clement, Great Dane Graphics – March 22, 10 am to 5pm

The Right Way to Grow Your Apparel Business with a Vinyl Cutter with Josh Ellsworth, Stahls’ TV – March 23, 8:30 to 10 am

Sitting With the Artist NEW! with Dane Clement, Great Dane Graphics – March 23, 1 to 2:30 pm

The In’s and Out’s of Artwork for Screen Printing with Dane Clement, Great Dane Graphics – March 24, 8:30 to 10 am

Master Decorator Series: Heat Printing 101 – How to Start or Improve Your Business with Josh Ellsworth, Stahls’ TV – March 24, 8:30 to 10 am

Artwork Creation & Preparation for Digital Printing NEW! with Dane Clement, Great Dane Graphics – March 25, 10:30 am to 12 pm

Download your free pass and register now on the ISS Atlantic City website.

Measure Twice, Cut Once

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A little comic relief from Dilbert during this busy time of year.

A little comic relief from Dilbert during this busy time of year.

The old adage, measure twice, cut once is especially important to remember when heat printing. In other words, take time to double check, take the time to proofread. How many times do you check the layout before you lower the heat press? Is the transfer facing the right direction? Is the number adhesive side down? There have been many famous examples of shirts and or other promotional items that have been incorrectly printed. During busy season, it’s more important than ever to remember to proofread your orders and check the spelling. If you recognize an error in grammar, such as the use of “they’re” instead of “their” or “there,” it’s worth a call to the customer to politely inquire if the error was intentional. The time spent double-checking will be far less than the cost and or time of reprinting an entire order. There was a recent article on the ASI website that shows a few more examples of proofreading errors. If you have any examples of jobs that could have benefited from an extra set of eyes, we would enjoy hearing about them.

Heat Printing for Spring Sports

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Spring sports heat printing ideas from Stahls' TV. Tune in to the Stahls' TV Morning Show every Monday.

Spring sports heat printing ideas from Stahls’ TV. Tune in to the Stahls’ TV Morning Show every Monday.

The Stahls’ TV morning show is a great way to start your week. If you missed last week’s episode on Spring Sports, find out what Zach and Josh have to say about heat printing spring uniforms. You’ll find out how to put your heat press to better use when decorating for spring sports. Track and field events are also excellent opportunities to sell more custom printing if you have the right graphics. High schoolers like to personalize for their particular event and parents usually have lots of time while at track meets. If you are able to bring a heat press and a few track and field related transfers or heat transfer vinyl logos to a local meet, you will be able to offer custom personalization on the spot. You can offer to donate a portion of the profits back to the school or track and field team.

Happy St. Patrick’s Day

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Happy St. Patrick's Day from Mary and Ted Stahl

Happy St. Patrick’s Day from Mary and Ted Stahl

With best wishes from Mary and me. Happy St. Patrick’s Day!