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Stahls’ Puts Down Roots in Texas

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We are looking forward to serving our Texas customers better than ever with our new locations. Now you can receive faster than ever service when you order heat presses, lettering, CAD-CUT materials and more. If you’re at the Fort Worth ISS Show, please stop in on Friday in Room 202D at the Convention Center for Texas-style refreshments! Postcard

Boost Profits with Booster Wear

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Premium Plus, glitter flake, and the Rhinestone MOM came from Wild Side. The Sweatshirt is Augusta Sportswear.

Thank you Nancy C Moran-Julian for sending this great fanwear photo to Stahls’ FB page. Nancy says she used CAD-CUT Premium Plus, GlitterFlake, and the Rhinestone MOM came from Wild Side. The Sweatshirt is Augusta Sportswear.

Whether you call it spirit wear or booster wear, you can certainly boost sales this fall by capitalizing on the demand for school fan wear. Just go to a local high school football game next Friday if you’re in need of ideas. You’ll see high school fans young and old, decked out in T-shirts, custom sweatshirts, hats, jackets and more. Parents of players (especially moms) want to wear their son’s number on a replica jersey (see idea/sample sent in from Travis Killough below). Make sure you take a closer look at some of the photos I’ve included here. They were contributed to the Stahls’ Facebook page by garment printing specialists and were heat printed using a variety of different products. Don’t be afraid to combine GlitterFlake with Rhinestone Transfers! In some cases, the more bling the better. Thank you for these excellent examples. In addition to Football Moms, siblings may want a t-shirt with a name and number. Friends of players like to support their buddies on the field. Special jerseys or t-shirts can be made for Homecoming or traditional school rivalry games. The list of add on sales for football alone is long. Are you ready to take orders? You can sell more spirit wear with this flyer from Transfer Express. For even more ideas on school booster sales, click here. 

Sent to Stahls' All Things Heat Printing Facebook page by Travis Killough

Sent to Stahls’ All Things Heat Printing Facebook page by Travis Killough

Football fan wear is easy to create. Drop your school name into Transfer Express' Easy Print Design QFB-106.

Football fan wear is easy to create. Drop your school name into Transfer Express’ Easy Print Design QFB-106.

Don't forget about printing on performance wear for fans. Top selling shirts at events are printed on performance wear!

Don’t forget about printing on performance wear for fans. Top selling shirts at events are printed on performance wear!

SanJuanHillsStallions

Are you ready for Friday night under the lights? What does your fan wear look like?

Stahls’ Experts Speak at ISS Fort Worth

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Find out how you can receive a Master Decorator Certificate at the upcoming Fort Worth ISS Show.

Find out how you can receive a Master Decorator Certificate at the upcoming Fort Worth ISS Show.

If you have the opportunity to attend the Fort Worth Imprinted Sportswear Show, you’ll find that many of our heat printing experts, including Courtney Matlick, James Ortolani and Dane Clement are scheduled as educators on their schedule. If you can attend any of their presentations, it’s worth your time. Some of these seminars may be part of their Master Decorator series. According to their website, this is what it entails:

FROM THE ISS WEBSITE: Starting with a basic art class, each course is designed to utilize the same piece of artwork to create a finished product using either screen printing, embroidery, direct-to-garment (DTG) printing, sublimation or heat printing applications. Attendees are encouraged to take one class to find out more about a specific decorating technique, or multiple courses to learn about decorating topics of interest. Some classes include hands-on training for the added advantage of trying your hand at the decoration. Attend four of the six sessions and receive your ISS “Master Degree” Certificate of Completion.

Here is a partial list of the workshops that are being led by Stahls’ Experts at the Fort Worth ISS Show:

The Profitable World of Heat Printing
Courtney Matlick, CAD-CUT Direct
Wed, Sept. 17, 2014 10:00 am – 5:00 pm

Master Photoshop the Easy Way
Dane Clement, Great Dane Graphics
Wed, Sept. 17, 2014 10:00 am – 5:00 pm

Controlling the Variables in Screen Printing
James Ortolani, Stahls’ DFC
Thu, Sept. 18, 2014 8:30 am – 10:00 am

Artwork for DTG Printing
Dane Clement, Great Dane Graphics
Thu, Sept. 18, 2014 10:30 am – 12:00 pm

Heat Transfer Applications
James Ortolani, Stahls’ DFC
Thu, Sept. 18, 2014 1:00 pm – 2:30 pm

Artwork for Screen Printing
Dane Clement, Great Dane Graphics
Fri, Sept. 19, 2014 8:30 am – 10:00 am

Heat Printing 101 – The Ultimate Beginner’s Guide
Courtney Matlick, CAD-CUT Direct
Fri, Sept. 19, 2014 8:30 am – 10:00 am

Growing Your Business with a Vinyl Cutter
Courtney Matlick, CAD-CUT Direct
Sat, Sept. 20, 2014 8:30 am – 10:00 am

Artwork for Heat Printing
Dane Clement, Great Dane Graphics
Sat, Sept. 20, 2014 10:30 am – 12:00 pm

Understanding Plastisol Ink
James Ortolani, Stahls’ DFC
Sat, Sept. 20, 2014 10:30 am – 12:00 pm

Power Your Cutter with Cadworxlive

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You can also use Cadworxlive to create full color art and logos for output to a printer/cutter.

You can also use Cadworxlive to create full color art and logos for output to a printer/cutter.

I was curious about an increase in our cutter equipment sales and was told that more and more people are choosing to buy because of the availability of Cadworxlive.com to power their cutter. If you’ve always wanted to start using a vinyl cutter or printer/cutter to create your own custom lettering and logos but were not sure how to create the art, Cadworxlive.com is the answer. There are no excuses anymore. Get your cutter up and running today. You don’t need to learn any complicated software, you don’t have to worry about vector art conversion. Find out why more people are choosing to purchase cutters once they find out how easy it is to run them with Cadworxlive.com. It’s the software of choice for people buying a cutter because it’s so easy to use.  It eliminates the artwork learning curve. If you’re planning to attend the upcoming Fort Worth Imprinted Sportswear Show, you can give it a test run and see what we’re talking about. We also have many other educational events taking place during the show. For more information or to register to attend, click here.  If you can’t be at the show, you can sign up to try Cadworxlive.com on your own. It’s free. Find out why so many new cutter owners are using Cadworxlive Design Studio 2.0. Here’s what 20,000 registered users already enjoy:

  • Thousands of pieces of royalty free clipart
  • Hundreds of professionally created design templates for almost any occasion
  • Huge library of fonts
  • Font management
  • The industry’s largest text effects library including
    • Vertical Arch
    • Classic Arc
    • Circle Text
    • Drop shadow
    • Contour
    • Border
    • Gap Outline
    • Split Front
    • 3D Text
    • Distress
    • Text Shaping / Envelopes
  • Script w/ Tails layouts
  • Convert to vector
  • Convert to raster
  • Size to fit
  • Cad-Cut Material color palettes
  • Color palette management tools
  • Auto Cut Outline
  • One Click Quick Styles
  • Script weld
  • Vector shaping/clipping tools
  • Custom fill options
    • Solid colors
    • gradients
    • textures
  • contextual tool help
  • Export by color layer (Color separation)
  • Plug and play integration with VectorCut 1 and 2
  • New improved user interface

    Find out how easy it is to get started using Cadworxlive.com. Check out our new and improved user interface.

    Find out how easy it is to get started using Cadworxlive.com. Check out our new and improved user interface.

Use Heat Printing to Increase Shirt Sales

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Josh's daughter patiently waits while her dad photographs heat presses.

Josh’s daughter patiently waits while her dad photographs heat presses.

Josh Ellsworth, one of our CAD-CUT heat transfer materials experts and well known industry educator, forwarded me some photos from his recent trip with his daughter to the American Girl store in Columbus, Ohio.   He knew that American Girl Headquarters in New York City had purchased quite a few 6″ x 6″ Hotronix heat presses and he finally got to see them in action. According to Josh, they are using digital transfers to print onto mini tees. In keeping with the American Girl “dress alike” lifestyle, this allows doll owners to design “made to match” tees during their shopping experience.  American Girl has realized that customers truly enjoy creating their own custom shirts and they have developed a system to make it possible with heat printing. Think about how you can incorporate heat printing into your selling experience, to get your customers involved in the act of creating their own shirt. It’s much more fun to design and print your own shirt than just choosing one off the rack.

Here are a a few ideas on how you can encourage sales of more than one shirt by offering on-site heat printing :

  • Big Sister, Little sister
  • Best Friends Forever
  • Just Married or Established or Marriage Years across two shirts
  • Pet & Owner
  • Baby & Parent or Grandparent
  • And of course, Baby Doll & Child

Thanks for the photos. If you’ve seen a heat press at work someplace you didn’t expect to see one, let me know. Heat printing is everywhere!

Josh Ellsworth noticed these Hotronix heat presses on duty at the American Girl store in Columbus, Ohio.

Josh Ellsworth noticed these Hotronix heat presses on duty at the American Girl store in Columbus, Ohio.

Doll owners are encouraged to design their own "matching" tees in the Amercian Girl store in Columbus, Ohio. Heat printing makes it possible.

Doll owners are encouraged to design their own “matching” tees in the Amercian Girl store in Columbus, Ohio. Heat printing makes it possible.

What a great idea to personalize the shirts while you wait.

What a great idea to personalize the shirts while you wait.