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STAHLSTV.COM is Now Up and Running

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Register for FREE to access the industry's largest collection of How-To heat print information. Visit STAHLSTV.com today.

Register for FREE to access the industry’s largest collection of How-To heat print information. Visit STAHLSTV.com today.

You may have already heard about STAHLSTV.com, before it was STAHLTV.com. We have been presenting live interactive online educational sessions for a while now, and your response has been fantastic. So fantastic that we have created an on-demand educational channel dedicated to helping textile printers find the information they need to grow their businesses.

All The How-To Info You Need To Grow Your Custom Garment Business

StahlsTV.COM is the only online educational destination specifically for custom textile printers. This revolutionary new internet channel provides both live, interactive online classes as well as access to video archives about heat printing technologies on-demand, 24/7. In addition to technical how-to videos and application techniques, textile printers can learn about how to start and grow a successful heat printing business. StahlsTV.COM has the world’s largest archive of educational videos on cutter, printer/cutter, DTG and heat press training, marketing, pricing, applications, profitable niches, trends, and more. A program schedule of live, interactive classes on popular topics such as vinyl cutting for apparel, direct-to-garment printing, heat-printing performance wear, specialty decorating trends, and more will be updated and shared with registered members on a weekly basis. Produced, written and presented by the world’s leaders in heat printing education, this ever-growing archive of how-to information and live instruction provides the support and training you need to start and grow a successful business. Content will be available for FREE, after completing a super-short questionnaire and submitting your email address. Registered users will receive regular emails whenever new programming is available, so you won’t miss topics that are of high interest to you. We are very excited about being able to provide you with this level of educational content. Please go and take a look at the site today. Let us know what you think This channel is for you so tell us what you want to see next!

Performance Wear Trends

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Until recently, souvenir shirts at sporting events were usually just plain 100% cotton t-shirts. In fact, it used to be that you couldn’t sell a t-shirt unless it was 100% cotton. My how times have changed. For some events, if it’s not performance wear, it’s not selling. At a recent Elite Clubs National League (for elite female soccer players) Showcase in Phoenix, here’s what was being offered by event merchandiser Soccer.com  Hotronix heat presses were on  hand to take care of buyers that wanted to add player numbers, stock transfers or ECNL patches to any item.

V-necks with full front prints and back prints, along with sleeve placement prints.

V-necks with full front prints and back prints, along with sleeve placement prints.

 

Printed performance wear can fetch high prices. However in spite of the high prices, many items were no longer available after the 1st day--they sold out!

Printed performance wear can fetch high prices. However in spite of the high prices, many items were no longer available after the 1st day–they sold out!Note the pricing for heat printing additional slogans, numbers and ECNL patches! $10 per placement.

Another trend was the ECNL logo on every item, including this original placement on the lower sleeve.

Another trend was the ECNL logo on every item, including this original placement on the lower sleeve.

Most shirts featured a front and a back print.

Most shirts featured a front and a back print.

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This lightweight Nike jacket retailed for $110. Note the full color heat transfer, which could be added to any item for an additional $10. Good marketing to show the sample with the patch already applied.

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The demand for performance wear at this event was huge.

The demand for performance wear at this event was huge.

Thinking About Adding New Technology to Your Business?

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Zach Ellsworth will help you get a better understanding of your ROI or Return On Investment for all types of textile printing equipment on November 25th during a live, online Stahls' TV presentation. Click here to register.

Zach Ellsworth will help you get a better understanding of your ROI or Return On Investment for all types of textile printing equipment on November 25th during a live, online Stahls’ TV presentation. Click here to register.

 

 

 

 

 

 

 

 

 

 

 

If you’ve been considering adding a cutter or cutter printer to your textile printing business, you may want to tune into one or both of these live, online presentations offered by STAHLSTV. Not only will you be able to see live demonstrations, but you have the chance to ask questions during the show. Here are the last two events in November. There are more upcoming in December. To view the entire schedule, click here.


Making the Cut: 5 Applications for a Vinyl Cutter Made Simple 
November 19th 2:30 pm – 4:30 pm EST
 
Hosted by Mike Koval, Stahls’ Equipment
This live, online learning event is ideal for anyone considering an investment in adding a cutter to their textile printing business. Live Q&A will be available throughout. A vinyl cutter can yield profit for many types of business. Join Mike Koval of Stahls’ Equipment for an introduction to each of the five most profitable applications for your vinyl cutter.
Application demonstrations will include:

  • Stahls’ CAD-CUT® Heat Transfer Materials
  • Sign Vinyl
  • Rhinestones
  • Twill
  • Contour Cutting of Printed Transfers

Click here to register to participate in this live, online session. 

Understanding ROI

November 25th 2:00 pm – 3:30 pm EST 
Hosted by Zach Ellsworth, Stahls’ Equipment

Understading your ROI, or Return On Investment, is crucial before you make any purchase decision. If you’re planning on investing in new textile printing equipment before the end of the year, this is an excellent online class. You’ll learn about the potential profitability for a variety of popular textile printing machines, including DTG printers, printer/cutters, vinyl cutters, and heat presses. We’ll share a formula for calculating what it really costs to use each machine as well as go over potential profits. Join this live class and ask the questions you have been wondering about when it comes to making the right equipment investment decisions. 

Q&A will be available throughout. Click here to register for this live online session.  

Niche Marketing Idea for Heat Printers

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Visitors were able to print a free t-shirt and customize with their choice of transfer. Thank you to all who made a shirt and chose to donate to the Wounded Warrior Project.

Visitors were able to print a free t-shirt and customize with their choice of transfer. Thank you to all who made a shirt and chose to donate to the Wounded Warrior Project.

Another update on the Veterans Day event–we are still receiving donations for the Wounded Warrior Project Organization. Thank you very much for supporting this very important fundraising effort. There was one thing I didn’t mention yesterday, but it’s no secret that veterans are big fans of customization. So many of the visitors wore a shirt, jacket or cap emblazoned with their branch of the service or division. And we also couldn’t help but notice that one of the biggest attractions at the museum was the heat printing station. It seems there wasn’t one person that didn’t leave with a printed t-shirt. We had a selection of full color stock transfers, many  from the Americana series available from Transfer Express and Stahls’ as well as patriotic stock transfers from The Wildside. There’s just something about a heat press that people can’t resist.

Beautiful embroidered jacket seen at the Veteran's Day event.

Beautiful embroidered jacket seen at the Veteran’s Day event.

I couldn't help but smile when I saw this funny custom shirt.

I couldn’t help but smile when I saw this funny custom shirt.

The Spirit of Camaraderie

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David Beattie  (to my right in the photo) of Slot Mods USA was also a guest at our Open House event. Thanks for all the photos you posted on your FB page David.

David Beattie (to my right in the photo) of Slot Mods USA was also a guest at our Open House event. Thanks for all the photos you posted on your FB page David.

On Nov. 11, 2014 our Veterans Day Open House event at the Stahls Auto Museum was successful in more ways than just raising money for an excellent cause–we saw living proof of what the word camaraderie really means. Thousands of visitors came to spend the day with us and meet with veterans who were not shy about sharing their stories. Everyone felt connected and there was no shortage of tears of joy or feelings of pride. The atmosphere was energized with respect for all the veterans in attendance and it was truly a very special day that left a lasting impression on all of us. We couldn’t have anticipated the number of visitors and we were astounded at the handshakes and hugs we received, at the outpouring of thanks for hosting the event. Please know, it was OUR pleasure and honor!  We are pleased to report we raised approximately $22,000 for the Wounded Warrior Project organization, but is difficult to describe in words the pride and honor we felt in being able to welcome so many veterans and their families. We had veterans from all service branches attend, many in their original uniforms, some dating back to World War II. It was especially heart-warming to see the veterans receive the recognition and thanks they deserved while at the event. Mary, the children and I are more than thrilled that the Stahls Foundation, which is a nonprofit organization created to preserve, restore, and exhibit specific vintage vehicles for educational purposes, has added a new dimension to our educational mission.  This event was ideal for encouraging open discussion about history between the generations, and allowing veterans to share their stories, and we can’t wait to do it again next year. We were able to video-document many of the veterans oral history reports, which is significant in helping to preserve tiny bits of history that are sometimes lost when not recorded.  We are humbled to be able to recognize veterans in this way. I would like to share a few of the comments that museum visitors shared on the Stahls Auto Museum Facebook page, such as this one from Ed Weichsler.

Ed Weichsler: “Words cannot express the gratitude this Vet has for your open house last evening. I find it impossible to conceive anything that could have been improved upon. The courtesy extended by your staff during the five hours of my visit was like a family gathering, it was that heartfelt. The USO videos had me spell bound and in tears. The visibility of Military vehicles among the giants of the industry’s famed marques was truly noticed. At ten minutes past six when I would have expected to be ushered out, there was no (closing time) push. It was a remarkable evening & I felt blessed to be there. God bless you for your incredible hospitality. We will be back!”

Ed, thank you for coming and thank you for sharing your sentiments. An additional special thanks to Roop Raj (for posting lots of great photos on Twitter @rooprajfox2) and FOX 2 Detroit for all your TV coverage, and The Detroit Arsenal of Democracy for spending the day with us. It truly was spectacular to see those magnificent military vehicles on display. We would also like to thank the folks at San Mar for their generous donation of shirts that were worn by our volunteer staff during the event. And last but not least, thank you to everyone that helped organize the event, as well as all the volunteers who were on hand to ensure that our guests felt at home. As we move into the holiday season, we are so grateful that we were able to share this day of thanks with our local area veterans. We are thankful and honored to have had the opportunity to get to know you all a little bit better. Thank you, thank you, thank you. vetday12 vetday11 vetday8 vetday5 vetday4 Vetday3 VetDay2

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