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New Stahls’ Training Showroom in Daytona

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Stahls' Heat Printing in Florida

Looking for heat printing training and information in the Orlando/Daytona area? Call Mark Schwarb and schedule an appointment.

If you are in the Orlando/Daytona Beach area and would like to visit our newest heat printing showroom, please call Mark Schwarb at 386-872-8000 to make an appointment. You can see our latest Hotronix heat presses, including the Hotronix Ball Press. You can apply transfers and learn more about heat transfer vinyls and digital media. If you have been looking for ideas on how to expand your custom printing services, we have the answers. Doors opened on March 15 and the showroom’s future schedule is being developed with plans for Open Houses, training, rep shows and product Demo Days which will be announced shortly. By pre-arranged appointment you can visit, but please call in advance. Currently on the books is a June 29-30 Roland VersaCamm Boot Camp presented by Steven Jackson and Chad Pool from Stahls’ Tech Support team.  This popular 2-day event will take your printer knowledge to the next level.  Reservations are required and can be made here:  https://www.stahls.com/roland-versacamm-boot-camp

 

Farewell to the Joe

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Making our last memories at Joe Louis Arena.

Making our last memories at Joe Louis Arena.

Over the past 30 years or so, our family has spent many memorable hours watching the Red Wings play at the Joe Louis Arena. So it was with much emotion that they said farewell to the Joe on Sunday, April 9, along with 20,000 of the world’s greatest fans. The Joe Louis Arena, which was built in 1979, is of course named after Detroit’s own heavyweight boxing champ, Joe Louis. It has served as the home ice for the Detroit Red Wings since its opening. We’re not really going to miss the actual facility–it had its faults to be sure.  Steep stairways, poor access, and certainly,  not enough bathrooms. And did I mention the traffic? Some people lovingly referred to it as “the dump.” But despite all the inconveniences inherent to the building, the “Farewell to the Joe” experience was something my family members didn’t want to miss, with many traveling from far away in order to be a part of this “last time” experience. Here is what my wife Mary and a few of the kids had to say about how much the Joe meant to them. I couldn’t have said it better myself.

MARY STAHL: No question, the most memorable moments at Joe Louis Arena—besides watching the Red Wings—were when our kids had the opportunity to get on the ice. Whether it was before a Wings game or during intermission, our kids had many opportunities, thanks to their youth hockey teams, to skate on the ice at the Joe. To see the gleam in their eyes was more than rewarding. It’s every young hockey player’s dream to skate with the pros, meet players and go on locker room tours. The Joe gave our family another reason to get together and make memories while watching a sport we all understand and love! Hockey is a sport that even keeps the attention of the youngest fan. Dressing up in full Red Wing gear and painting the family van was another memory. Our daughters Krystin and Kaitlyn always looked forward to the playoffs, so they could really get decked out and they were almost always featured on the Jumbotron, dancing and having a blast. They got pretty outrageous, with face painting, beards and of course personalized player jerseys. Krystin also made it a ritual to dance with Mo Cheese, the Wings mascot, every game. She and a friend were even known as the “Cheesettes.”  Another funny memory is from the time where they handed out mustaches during a playoff series, so that women could get in the shorter lines for the men’s bathrooms! One of the biggest design flaws in the Joe is that there were very few bathrooms. All in all, the best memory of the Joe—next to the 1997 Stanley Cup winning game—would have to be the last game at the Joe. Nowhere else in the world of hockey could anyone witness the class act the Joe put on to close out the arena. Our family went down at 1:30 for a 5:00 game but the festivities started at 2:00 pm. It all started with a red carpet show along the riverside of Detroit, with a beautiful view of Canada. The red carpet included over 50 Red Wing alums, along with the current players. And even though those current players “had to get ready for a game” they signed every autograph put in front of them. The day was beautiful! Once inside the Joe, the Jumbotron showed highlights of the past. Fans bought up every last piece of “Farewell to the Joe” merchandise that was for sale. You could purchase hats and t-shirts of course, but also pucks used in warm ups and framed glass panels from the stadium. Plus, on each seat there was a certificate stating that you had been in the Joe Louis Arena on the last day.  Red Wing legend Steve Yzerman dropped the puck for the face off.  The Red Wings 4-1 victory over the New Jersey Devils was played to deafening response from the fans singing, shouting and celebrating.  At the final buzzer, which was counted down at the top of our lungs, the Red Wings formed a circle, raised their sticks for the last time and clapped to thank the fans. How classy. After the game a stage and chairs were set up. No one left the arena. The alumni and current Red Wings were announced back onto the ice. Ken Daniels the announcer paid tribute to the late Mike Illitch and his family (Red Wings owners), talked about the Joe, the players, the fans. Former Red Wings Steve Yzerman and Scotty Bowman gave very touching speeches. Al Sobotka, head ice manager for more than 30 years, had the honor of twirling his last octopus on the ice. It all ended with fireworks and lasted until 10:00 pm. You could say they went out with a bang!  Another class act was when Red Wings Captain Henrik Zetterberg’s wife Emma, who sits near us, gave the four ushers in our section an autographed jersey signed by #40. A good time and lots of memories by all. On to the next chapter, Little Ceasars Arena, where we are sure we will make many new memories.

 

We'll always have the best memories from our time spent at Joe Louis Arena.

We’ll always have the best memories from our time spent at Joe Louis Arena.

Kari and her kids at the last game at Joe Louis Arena.

Kari and her kids at the last game at Joe Louis Arena.

KARI SCHIVES: At The Joe, I was able to witness some of the best games in Red Wing history. The Detroit-Colorado brawl and the 1997 and 2002 Stanley Cup wins are at the forefront of my mind. Being able to watch some of the greatest players ever- Yzerman, Shanahan, Lidstrom, Zetterberg, although “The Grind Line” was my personal favorite.  I’ll never forget riding the People Mover to attend games with my parents and brothers, playing games with my youth teams and taking part in the intermission shootouts. Plus we got to know some of the Joe Louis employees, along with the legendary Mo Cheese and Orange Hat Guy. It was also so special being able to take my own kids to their first Wings games. But above all, I’ll cherish the countless memories I made with my family and best friends while attending the games. The final game was a wonderful tribute to an arena I grew up in. I am so thankful that I could take part in it. Thank you Joe Louis Arena.

 

Trevor and Mary Katherine Stahl at the final game at Joe Louis Arena on April 9th, 2017.

Trevor and Mary Katherine Stahl at the final game at Joe Louis Arena on April 9th, 2017.

TREVOR STAHL: I think my best memories of the Joe are from youth hockey when I played between periods in front of 18,000 people. Other great memories were having the opportunity to watch the 2001-2002 Stanley Cup team with Brendan Shanahan, Sergei Fedorov, Brett Hull, Nick Lidstrom, Luc Robitaille, Stevie Y, Igor Larionov, Chris Chelios, Pavel Datsyuk and Dominik Hasek. All current or future hall of famers were on that one team.You will never get to see that ever again in the NHL.

It was a night to remember.

It was a night to remember.

Last time in Joe Louis Arena!

Last time in Joe Louis Arena!

A memory of AC's first game back in 2014.

A memory of AC’s first game back in 2014.

It's fun to be a Red Wings fan!

It’s fun to be a Red Wings fan!

So many memories of great games at Joe Louis Arena.

So many memories of great games at Joe Louis Arena.

 

Class Of 2017 T-Shirts

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TransferExpressSignatureTransfersLooking for Class of 2017 t-shirt design ideas? If you want great designs that celebrate the class of 2017, Transfer Express has easy to use templates. We can also show you how to add typesetting, lists of student names to “class of” transfers or signatures. It’s easier than you think. The first video below shows you how to make a shirt that everyone will want to buy because it has his/her name on it. This type of shirt is also extremely popular for sports teams and all types of groups. Or add signatures. We have special signature layout templates. If you want to allow students to add their own custom signature to a shirt, Transfer Express can help. Just select a signature template design, print out the design, get the signatures and return the signed template back to us. It’s easier than it sounds and the result is a personalized shirt that no one can resist. Watch the second video below for more information.

Time for a New Cutter Blade?

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Is it time for a new cutter blade on your cutter? This video will explain why it's so important to check and maintain your blades.

Is it time for a new cutter blade on your cutter? This video will explain why it’s so important to check and maintain your blades.

If you own a cutter and frequently cut heat transfer vinyl materials, it might be time to change the blade. I’ve written about this before, but this is one of those topics that bears repeating. The video below has over 10,000 views on YouTube, so you know that it’s valuable information. Please take a minute to check your blade, especially if you’ve been cutting CAD-CUT GlitterFlake or other thicker materials. You’ll be surprised at how much easier the proper sharp blade, properly inserted and adjusted, will make in your cutting results. Your customers expect the best quality from you. Something as simple as checking and changing your cutter blade can make all the difference in the quality of your work.

7 Ways to Show Samples

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Make up a sample ring using mini-t-shirts. It's easy to do and can also be used by salespeople out of the store on client visits.

Make up a sample ring using mini-t-shirts. It’s easy to do and can also be used by salespeople out of the store on client visits.

Have you ever noticed a great looking display in a store and wanted to purchase one of the items in the display? Unless you’re one of the first visitors, you’ll most likely find that the items displayed are practically sold out or no longer available in your size. That’s the power of display. There is a whole field of study dedicated to the psychology of retail display and the big stores know how to create displays that trigger emotional buying impulses. We’ve all fallen victim to these tricks–saying “I’ve gotta have that,” when we didn’t even enter the store to buy the item.  Which is why it’s so important to show potential customers exactly what it is you do. People who are shopping for custom t-shirts often don’t know what they really want and need to see samples before selecting the color, type of print, size of print, etc… It’s your job to make it as easy as possible for your customers to place their order. There are many ways to accomplish this:

For complete instructions, visit this blog post from Transfer Express.

For complete instructions, visit this blog post from Transfer Express.

1) Make up a sample book or better yet, a mini-t-shirt sample ring. Transfer Express wrote a how-to blog on this, but you can probably figure it out from these photos. Mini t-shirts are a fabulous selling tool and are available in packs of 10 in black or white from Stahls’. The most important thing to remember is to show your best work on the t-shirts. You can do so many things with your heat press. Show examples of full color prints, metallic, reflective and two-color names and numbers. Even if your best seller is a one color logo, you always want to put your best foot forward when making a first impression.

2) Display examples of your best printed work on your walls or create a rack of printed samples of pieces you have done for other customers. You can put a sign on the rack that says “NOT FOR SALE” and this will draw people to it! When someone sees a shirt they like from the local pizza place, they know you can make a shirt that will represent their business. Showing samples of your work accomplishes two things. First it shows your quality work and secondly, it says that you do business with a lot of people. People your new customers may even know and recognize.

3) Have your staff members wear printed shirts. If you don’t have employees, YOU wear printed shirts. I am always shocked at how many folks with shirt printing businesses don’t even have a shirt with their own business name on it. Your employees are living mannequins for your garments. As an alternative to plain uniform type shirts with a name on the pocket, allow them to get creative and create their own shirts to wear. Let them customize popular stock transfers with lettering, or cut custom designs from heat transfer vinyls. Encourage them to take current events themes and trends into consideration.

4) Another way to inspire your customers is to use idea filled catalogs or collections that contain hundreds of sayings and suggestions for every occasion. Feature many different lettering styles for fleece wear, T-shirts and uniforms.

5) Make a photo album. Customers enjoy being able to point to a garment and say, I’ll take that, but in a different color. This way they feel creative, even if they needed a little help. If you can’t afford to keep samples of actual shirts you have printed on hand, take a picture of some of the better shirts created in your store and post them where other customers can see. It’s also helpful for you to remember the jobs you have done and what the customer wants when they call in and re-order. They assume you will know!

6) Buy 1 5XL t-shirt in the brightest color and print custom logos all over it. The size of the shirt will grab people’s attention and you can fit a lot of designs on it to tell a story of what you have to offer.

7) Invest in inexpensive molded body forms to showcase your shirts. This is cheaper than mannequins, more effective than hangers. You’ll improve in your display skills when you make notes of what works and what doesn’t. Make sure you keep track of which displays generate sales and which ones are just gathering dust. Keep things fresh, update your displays every week. Creating displays that inspire sales is a true art. Always be on the lookout for displays that you like and try to recreate them in your business.