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Take Me Out to the Ball Park

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A baseball uniform can be as simple as a t-shirt with a sponsor's logo on the front and a number on the back. The size of the smile doesn't get any bigger and says it all.

A baseball uniform can be as simple as a t-shirt with a sponsor’s logo on the front and a number on the back. The size of the smile doesn’t get any bigger and says it all.

Opening day is one of the best rituals of spring. Take me out to the ball park!

Opening day is one of the best rituals of spring. Take me out to the ball park!

Ten Biggest Selling Mistakes by Grant Cardone

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I’ve written about Grant Cardone in the past, because he is one of those experts that just seem to make so much sense. Selling is an art form and even the best salespeople need inspiration. Grant (@GrantCardone) is an excellent combination of dynamic and “matter-of-fact.” His selling tips and techniques are pure gold and he is a frequent contributor to Entrepreneur, which is where I found this article on the Ten Biggest Sales Mistakes. Whether you’re selling custom t-shirts or computers, his advice is worth considering. The video doesn’t cover all the mistakes, you need to read the article too!

Baseball Uniform Printing Ideas

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Need ideas for baseball uniforms? Transfer Express made a video to inspire your creativity and show you how easy it is to impress your customers with professional grade artwork.

Need ideas for baseball uniforms? Transfer Express made a video to inspire your creativity and show you how easy it is to impress your customers with professional grade artwork.

If you’re looking for team printing ideas, this video from Transfer Express shows you how to use custom transfers to get the job done. Remember, custom transfers can always be combined with Thermo-FILM numbers and letters for further personalization. Printing team uniforms with your heat press has never been easier.

How To Sell More This Spring

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It's so easy to create fanwear with transfers from Transfer Express. Their EasyView designer lets you create samples and email them to potential customers. Create a custom design and post on your FB page or send out an email blast.

It’s so easy to create fanwear with transfers from Transfer Express. Their EasyView designer lets you create samples and email them to potential customers. Create a custom design and post on your FB page or send out an email blast.

THINK BEYOND THE JERSEY ORDER

If you print team jerseys, you are probably very busy right now. But if you’re looking for ways to increase sales, don’t forget that one way is to sell more to existing customers. There are lots of fans, parents and grandparents that support all the players picking up their custom uniforms. If you’re not selling spirit wear for every team you work with, most likely you are missing sales. Here are a few ideas:

1. Offer “non-uniform” items to players (practice shirts, caps, pajamas, shoes, bags, shorts, etc.). Think of all the items you can provide the fans (more graphic/bling type apparel, seat cushions for bleacher seats,  and use your cutter to create window decals to “ride with pride”.

2. After delivering the uniforms for Spring sports find out which schools have Student Stores –visit the store or talk to the manager and show them some up to date,  fresh samples of what you can offer. Bring in distressed looks, GlitterFlake and reflective examples. Many schools offer spirit wear online through their school websites. I’ve heard of high schools that even budget up to $15,000 a year for shirts that student council members hand out for free throughout the year. Find out what your local schools do to promote school spirit and be a supplier that is easy to work with.

3. If you print for leagues or clubs, try to arrange to have a stand or booth at opening day festivities that may be taking place. All you need is a table, electricity, and heat applied products for the event and to offer the service of personalized names on existing shirts. If you want you can donate a portion of the proceeds back to the team.

5. Keep track of who is winning in your area–all championship games need a shirt commemorating the BIG WIN!

6. Don’t forget about water sports! Swim, dive and water polo teams and meets need not only t-shirts, but tote bags and towels that can be personalized for each team or each member. Think of items that other sports need in addition to uniforms. Yes, you can heat print on swimwear, performance wear and nylon!

Event Marketing Behind the Scenes

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The heat printing was all being done behind a curtain at a recent soccer event.

The heat printing was all being done behind a curtain at a recent soccer event.

I’ve seen event marketers do their heat printing out in the open before, with excellent results. However some decorators choose to keep the heat presses hidden from public view, not exactly sure why. People are naturally curious about heat printing and allowing potential customers to see how you decorate is usually a way to attract even more sales. At the ECNL Soccer Showcase in San Diego this past weekend, the heat presses at the merchandise tent were hidden from public view. What do you think? Put the presses out in the open or take “the man behind the curtain from the Wizard of Oz” approach?

Yes, people paid these prices without questions. Everything was sold blank, adding logos cost an additional $10 per logo! Most people add at least 2 logos.

Yes, people paid these prices without question. Everything was sold blank, adding logos cost an additional $10 per logo! Most people add at least 2 logos.

Inside the event merchandise tent, which was a blow-up structure.

Inside the event merchandise tent, which was a blow-up structure.

A one color version of the event logo is a good option to offer buyers.

A one color version of the event logo is a good option to offer buyers.

Performance wear style t-shirts are still on trend.

Performance wear style t-shirts are still on trend.

It's always a good idea to show potential buyers what printed garments look like.

It’s always a good idea to show potential buyers what printed garments look like.

Choose your logo

Choose your logo