I’ve talked about this before…anyone who is outside when it’s dark should be wearing some type of reflective material on their clothing. But what about all those reflective safety vests out there? The ones worn by school crossing guards, construction workers, highway workers or event ticket collectors. There are hundreds–if not thousands of different businesses [...]

With March Madness 2012 just around the corner, (it starts March 13, 2012) it’s time to take a closer look at some of the college basketball uniform trends to watch for. Because even if you aren’t printing for these high profile college teams, you know that your local school and rec teams will also be hot [...]

If you’re looking for a way to heat print a reflective logo but you don’t want the logo to appear silver when it’s not reflecting light, did you know that Stahls’ has a color reflective heat transfer material? This means you can create fashion logos in 7 different colors, heat apply them to just about any [...]

Day 15–CAPITALIZE ON THE SAFETY MARKET If you’ve always wondered how you could get into the lucrative safety market, the answer is just as close as your heat press. It’s so easy to add a bit of reflective material to item. How many times have you seen people out jogging at dawn or dusk and [...]

Develop a quality presentation.If someone asks “Why should I buy from you?” you should be able to answer without hesitation, giving the person a clear, precise, benefit-filled pitch. Consider making up samples with the prospect’s logo as well as displays showing the colors you offer in CAD-CUT materials and the different effects. Glitter, reflective, fluorescent, and [...]