I’ve seen event marketers do their heat printing out in the open before, with excellent results. However some decorators choose to keep the heat presses hidden from public view, not exactly sure why. People are naturally curious about heat printing and allowing potential customers to see how you decorate is usually a way to attract even more sales. At the ECNL Soccer Showcase in San Diego this past weekend, the heat presses at the merchandise tent were hidden from public view. What do you think? Put the presses out in the open or take “the man behind the curtain from the Wizard of Oz” approach?
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