Event Marketing Behind the Scenes

The heat printing was all being done behind a curtain at a recent soccer event.

The heat printing was all being done behind a curtain at a recent soccer event.

I’ve seen event marketers do their heat printing out in the open before, with excellent results. However some decorators choose to keep the heat presses hidden from public view, not exactly sure why. People are naturally curious about heat printing and allowing potential customers to see how you decorate is usually a way to attract even more sales. At the ECNL Soccer Showcase in San Diego this past weekend, the heat presses at the merchandise tent were hidden from public view. What do you think? Put the presses out in the open or take “the man behind the curtain from the Wizard of Oz” approach?

Yes, people paid these prices without questions. Everything was sold blank, adding logos cost an additional $10 per logo! Most people add at least 2 logos.

Yes, people paid these prices without question. Everything was sold blank, adding logos cost an additional $10 per logo! Most people add at least 2 logos.

Inside the event merchandise tent, which was a blow-up structure.

Inside the event merchandise tent, which was a blow-up structure.

A one color version of the event logo is a good option to offer buyers.

A one color version of the event logo is a good option to offer buyers.

Performance wear style t-shirts are still on trend.

Performance wear style t-shirts are still on trend.

It's always a good idea to show potential buyers what printed garments look like.

It’s always a good idea to show potential buyers what printed garments look like.

Choose your logo

Choose your logo

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