As I mention in the introduction to Ted’s Guerilla Marketing Tips:
A lot of people go into business thinking the formula for financial success sounds easy enough. All you have to do is sell a product or service at a price that exceeds your cost to provide it. But as most entrepreneurs of all levels soon learn, just because you can provide a product or service at a competitive price doesn’t mean customers are going to be beating down your doors and handing you money.
You need to constantly find ways to attract customers and keep them. And it’s controlling and calculating the costs related to getting new customers and repeat business that separates the winners from the losers in the end.
What can you do? Tune into the October 28th live educational session presented by Zach Ellsworth on StahlsTV. You can watch from the comfort of your desktop or laptop computer and discover his Five Secrets to Customer Acquisition. He promises you will learn:
• How to build a customer acquisition strategy
• Specific places you can and should look for your first customers
• The pitfalls of not planning properly
Click here to register for the Oct. 28th StahlsTV Event.
We’re also working on updating the 1993 version of Ted’s Guerilla Marketing Tips. While many of the things I wrote about back then still hold true today, even I have to admit the part about the Yellow Pages probably isn’t relevant any more. (Remember the Yellow Pages!?) I’ll let you know when the updated book is available online. (Does anyone out there remember the original booklet? Do you still have your copy?) In the meanwhile, you can click here to see my Top Ten Tips for finding customers.