In this coming Spring season, don’t underestimate the importance of full color logos and your ability to offer this service to your customers.
I wrote about this back in 2010 and if you are still in the dark about the importance of full color, this is the year to let the color shine in. One reason you may not currently have customers who purchase full color logos is because they may have been priced out of reach, or your customers may not have realized that they were an option. Today’s consumers are becoming increasingly aware of the affordability and availability of full color, even in small quantities. Today there are even more options available to you for full color. Don’t be afraid to say–“We can print that in full color.” Here’s what you can offer your customers: 1. MAKE IT YOURSELF: If you own a VersaCamm or other eco-solvent ink jet printer, you can print your own full color logos in house using any one of our CAD-COLOR digital media films. Don’t forget about our innovative new Stahls’ TEK line for performance wear. Just print, cut and heat apply. Cadworxlive.com can help you create the artwork for output to your printer/cutter. 2. USE A SERVICE PROVIDER: You can order full color custom CAD-PRINTZ transfers–even if you just need one–from Stahls’ or Transfer Express.