Heat Printing On Demand for the NFL Draft 2018

Josh Ellsworth VP Dealer Sales for GroupeSTAHL is interviewed by Bob Allen of KDKA TV News about Stahls’ unique heat printing role during the upcoming NFL Draft.

For the past seven years, Stahls’ has partnered with Nike during the NFL Draft  to make the seemingly impossible happen: The NFL Commissioner hands over a jersey to a newly drafted player complete with the player’s name. In order for this to happen at the NFL Draft, a team from Stahls’ is literally behind a curtain, heat printing the chosen name on the correct jersey in under two minutes. How do we go from a blank jersey to the finished jersey in under two minutes? Anyone with a heat press understands how quickly you can add a name and number to a shirt, but there is a lot of preparation behind the scenes involved to make this magic happen on live TV.  It’s quite an intense process, requiring the team at STAHLS’ Decorating Fulfillment Center to create and cut nameplates to match each team jersey font and color for draft prospects in advance. With the NFL Draft taking place this week in Dallas, there are lots of backstories being broadcast. We’re proud to have a very interesting backstory of our own. Josh Ellsworth, VP of Dealer Sales for GroupeSTAHL had the opportunity to talk to the local press about Stahls’ “behind the scenes” role. And in case you’re wondering, they are applying Stahls’ Perma-Twill names and number using a Hotronix heat press. Perma-Twill requires no sewing and has a permanent adhesive after proper heat printing. To read an article published on TribLive, click here.

Photo Credit: DANIEL SPEICHER of the Tribune-Review shows Josh Ellsworth holding up an example of a heat printed NFL jersey.

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