Jeffrey Gitomer hits the nail on the head

I am a big fan of reading, and normally I like to actually hold the book, magazine or newspaper in my hands, old school method. But I can’t really say there’s anything wrong with publishing online magazines, especially when most of us are spending more and more time in front of a computer. Printwear, along with other imprinted sportwear industry publications such as Impressions, now offer their magazines in a digital version, if you are so inclined. Of course you can’t take it everywhere you might otherwise take a magazine, but it’s a good way to catch up with the latest industry news. Since Printwear recently sent out an email to subscribers announcing their Troubleshooting Issue, I took a few moments to click through it. What caught my eye in this issue? Jeffrey Gitomer’s article on page 20. My favorite quote: “When was the last time you did something proactive in favor of your customers, rather than make an excuse for your inadequacies?” Whoa! That is right on the money and I encourage you to read the article and go to Gitomer’s website as well. Lots of amazing info on top notch, real life customer service.

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