Making it Personal at the NFL Draft 2014

The line of fans outside the Custom Zone, where folks waited to purchase a custom heat printed shirt.

The line of fans outside the Custom Zone at the NFL Draft event,taking place in New York City. Photo from May 8th, 2014, taken by Stahls’ team member Carl Agosta.

 

 

 

 

 

 

 

 

 

 

It is event marketing at its finest, with the heat presses going non-stop and hundreds of jerseys being printed in record time. Especially the custom jerseys being made behind the scenes at the NFL Draft. The New York Times featured our Stahls’ team in an article, with our own Cathi Christopher shown heat printing a jersey. The New York Times also put together a great short video. In addition to Cathi, Carl, Brent, Doug, Kristi, Stacy and Lisa on site in NYC, the entire Stahls’ Decorating Fulfillment Center team is to be credited for this success.  Thanks to their hard work in preparing and quick-thinking to solve last minute problems. (Nothing as extreme as last year, when the heat printing pros had to scramble to find a team jersey for an NFL team that took 3 draft picks in one round!)  Everyone worked hard to make the heat printing “On the Clock” team look good and we truly appreciate it!If you haven’t seen the video or article, click here.   This was the first time since 2012, when the on-site heat printing started, that jerseys were handed to fans to present to the players! Once again, kudos to the entire Stahls’ team who won’t have much time to rest until after the NFL Draft wraps up on May 10th.

Stacy, Doug and Kristi, part of the On the Clock Team working to make jersey personalization at the NFL Draft in NYC.

Stacy, Doug and Kristi, part of the “On the Clock” team working to make jersey personalization at the NFL Draft in NYC.

 

 

Spread the love

Leave a Reply

Your email address will not be published. Required fields are marked *