Pre-Ordering and Retro Trends

Michigan quarterback Denard Robinson drops back to pass against Notre Dame on Saturday in Ann Arbor, Mich. (Rebecca Cook / Reuters / September 10, 2011)

From my seat in front of the television it seems that the fans bought into the concept of pre-ordering  the retro “Under the Lights” jerseys that debuted in Ann Arbor for the University of Michigan’s first ever night game. I saw a lot of fans wearing the new retro look jerseys that sold for about $80 a pop. The stripes on the sleeves made some people look like bees when they chose the yellow version with blue stripes. If you don’t believe me, you can check out their new “fan cam” and see upclose what everyone was wearing. You can even tag yourself in the picture if you were at the game and captured by the fan cam.  Whether you were rooting for the Wolverines or the Irish, it was one helluva game. My point for this blog is that you should look for instances where you can pre-sell fan wear before big or important games in your market. Real fans can never get enough of good-looking fan apparel. It’s your job to keep the looks fresh, the price affordable and the school spirit as high as possible. One way to boost sales this fall? Introduce “retro” looks to your existing customers. With distress effects available at Transfer Express at no extra charge, it’s easy to make any design look 50 years old. Everything old is new again.

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