I’m always in favor of adding reflective strips or logos to outerwear and backpacks, especially when being used by kids who have to walk to school or be on the street when there is not a lot of sunlight. This holds true for early morning hours–I know so many kids have to be up and out before the sun is even up in some places. Kids around the country are getting ready to go back to school, and some are already sitting in class. Why not run a special on reflective printing? It’s easy to heat print a logo, name, or just a few innocent stripes to a pant leg, jacket, or backpack. This video shows you how it’s done. If you don’t have a cutter, Transfer Express offers reflective transfers and Stahls’ also offers 3M Reflective Stock Designs (the simplest way to get started offering reflective printing) and a CAD-CUT Reflective Starter Kit if you’re interested in getting some samples and ideas.