Webster’s Dictionary defines innovation as the introduction of something new; a new idea, method or device.  GroupeStahl companies have a long history of innovation–it’s one of our core reasons for being– and we are excited to show you one of our latest innovations for embroiderers: A new, better way to create glitter appliqué using the new, Stahls’ Rip-Away Appliqué process. There [...]

You can read my latest article in Imprint Canada’s online issue (just click on the issue to expand and enlarge it) above or you can read it here. Imprint Canada is filled with ideas for garment decorators, even if you don’t live in Canada! My story begins on page 8. What Are You Doing to Adapt in Today’s [...]

Here is the final part of Josh Ellsworth’s Predicitions for 2012. Part 1 talked about Articulating your Message through the use of video online. Part 2 covered how to Distribute Your Content online. And today we come to the most important concept…how to turn all that into sales. Because what’s the point of making videos, [...]

Here’s part 2 of Predictions 2012 from Josh Ellsworth of Stahls’ CAD-CUT Direct.  If you’re like me, you may have to read this several times in order to familiarize yourself with some of the vocabulary. Online marketing has buzzwords all its own. Like I mentioned yesterday, keep in mind that online marketing is just one side of your [...]

Thanks to Josh Ellsworth of Stahls’ CAD-CUT Direct for all your input on what will be happening this year for the heat printing specialist. Josh submitted several predictions that have to do with online marketing for your custom apparel business. Since there were so many, I decided to break it down in sections that will be [...]