Most of you have probably heard about the $5 footlong sandwiches offered at Subway and I just read about a new website in the Wall Street Journal that has decided to capitalize on the fact that people have talents or services they are willing to sell or buy for five dollars. It’s called Fiverr.com. Very interesting. The article got me thinking that this could be a great marketing idea for personalization specialists, especially those of you with a heat press and a cutter. Or even a few boxes of lettering. There are plenty of customization services that you can offer for a flat fee of five dollars and still make a healthy profit on. I don’t know what the going rate for adding a player’s name to a shirt is in your area, but I’m pretty sure that most people would pay at least $5.00 for this service. If five dollars is the current “sweet spot” for pricing in today’s economy, what do you have to offer?