Pricing Your Heat Printed Apparel

Here's an example of what one high school charges students. Keep in mind that they most likely try to keep costs as low as possible but still want to make a profit to benefit the school's booster club efforts.
Here’s an example of what one high school charges students. Keep in mind that they most likely try to keep costs as low as possible but still want to make a profit to benefit the school’s booster club efforts.

I know you’re always looking information on how to best price your custom apparel. It’s one of our most frequently asked questions during educational sessions, at trade shows and on the phone. We have lots of input and ideas on how you can figure out your best pricing. But there is always a disclaimer, because there are so many factors that come into play when pricing. The cost of your materials is just one part of the equation. (Try our cost calculator to help with this part of the problem) You also have to take labor and operational costs into consideration. And then there is the almighty profit margin. How much is it appropriate to earn in your marketplace? Do you have a lot of competitors or do you set the prices for your entire area. Is it wise to offer “loss-leaders” like some supermarkets do; enticing customers in the door with cheaper eggs or milk and hoping that they buy everything else there as well? And then there is the issue of “price pressure” or customers pressuring you to give them lower and lower prices. Where to you draw the line and how do you convince customers that your services are worthy of your established pricing. Josh and Zach did a StahlsTV morning show episode on the topic of “price pressure” back in July. Click here to see their five recommendations on beating “price pressure.” If you are interested in learning more on how to price in general, this StahlsTV video also has good information on pricing when you are heat printing with transfers from Transfer Express. We will continue to provide you with the information you need to make educated pricing decisions.

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