I’m always glad to see emails from Nicole Rollender of Wearables Now in my inbox because they are usually extremely useful and packed with information. Today’s was no exception. I want to make sure that as many people as possible read this article by Christopher Ruvo, which was originally printed in Advantages. Extremely refreshing and well written, it’s titled Promotional Apparel Trends for 2017. He lists 17 top trends, starting with this one, “The Dad Hat is Back.” From the article:
By Christopher Ruvo: The “dad hat” is an unstructured cotton or canvas baseball cap that has a slightly curved bill and, most characteristically, a strap back. The term was originally pejorative – a way fashion-forward millennials who liked flat-bill caps could mock uncool, outdated hats dads wore to Little League games and barbecues.
Well, now it seems the dad hat is getting the last laugh. From counter-culture hipsters to college kids, skateboarders to major celebrities, a cross-section of fashion-conscious people are donning the formerly unhip hats. Indeed, style luminary Lebron James even sported one during the Cleveland Cavaliers NBA championship victory parade.
For distributors, the dad hat trend means that clients targeting a younger demographic can use the caps to appeal to end-users. Potential buyers include schools, universities, fraternities, sororities, musical acts, drink brands, concert venues and more. Plus, the dad hat is likely to carry continued appeal to the people who unwittingly gave the accessory its name: Dads and other adults north of 30.
I hope you’ll take the time to read the rest of the article. Christopher, thank you for your insight and predictions. Nicole, thanks for the email.